Everything You Need to Know About the AMP Project

In keeping with Google’s movement towards providing a friendlier user experience, the AMP project was created to get rid of mobile load times completely. While there have been changes to Google’s search engine algorithms in the past regarding mobile sites, this seems to take it to a new level, making it all but required to…

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10 Tips for Small Business Social Media

Social media is a powerful marketing tool for your business. It gives you a 24/7 presence on platforms that people are connected to for most of their day — even when they aren’t actively using social media, people are tethered to their cell phones, which provide a constant influx of messages and notifications from social…

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Keeping Your WordPress Website Secure

Millions of cyber attacks are launched against U.S. based companies, non-profits and military organizations every day. It’s not just big businesses that need to be concerned about cyber security. Attacks on small businesses are becoming common. In fact, according to a 2013 National Small Business Survey, about 44% of small businesses have been attacked and approximately…

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Interesting Facts About Social Media

In the early days of social media, it was viewed as a fad among teenagers and young adults. Today, it is not uncommon to see people of all ages on social media interacting with friends, family, businesses, celebrities, and politicians.  The constant growth of social media is changing the way people interact, how businesses advertise,…

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What the #### is a Hashtag? – An introduction to the proper use of hashtags for small businesses

Everyone who has used social media has undoubtedly encountered the pound sign (#) followed by some version of unspaced text. While this may have seemed confusing at the time, this symbol or hashtag has become an important way in which the world communicates. But what is a hashtag? On social media sites, the (#) followed…

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Google Hummingbird Update: Adapting to the New SEO Landscape

The Google Hummingbird Update: What It Means for You What is Google Hummingbird and why should your business care? Since there are many misconceptions about this topic, I will try to explain what Hummingbird actually does in order to illustrate the reason it matters to your businesses. Google Hummingbird is the new search algorithm and is widely…

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Winning Email Marketing Campaigns for Politics and Business

How to effectively capture your audience Politics and business may make strange bedfellows, but they do share a lot in common when it comes to marketing — particularly email marketing and growing a large base of support. In today’s evolving high tech world, email marketing has to evolve too. So whether you are running a…

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SEC Changes Allow Hedge Funds to Advertise

Private Equity Advertising When I first began my career in online marketing and public relations, one of my first clients was a start-up private equity fund management company focusing investments in NNN leased real estate nationally. The challenge was to attract investors and to network in the industry without ever mentioning the fund or any…

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Importance of Mobile Marketing Continues to Grow

Not only is the use of mobile real-time bidding by publishers and buyers growing, but according to reports from 2012’s third quarter, mobile marketing is also on the rise. The amount spent on mobile marketing this year is an 80% increase compared to 2011 at $2.6 billion, forecasted by eMarketer, a market research firm. That’s…

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Search Engine Optimization for Images

How to Optimize Images for Search Engines Images not only help a webpage look great, they are also an important part of a website’s search rankings. The following will examine some of the most important elements search engines use to determine which images to index. Numerous specialty search engines, also known as “verticals,” exist within…

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