Facebook’s New Move: #Hashtags

Facebook Announces Hashtags A recent Facebook press release announced it has enabled “public conversations,” aka #hashtags, available starting June 12th. With this update, Facebook is joining other social media platforms like Twitter, Instagram, Pinterest, Google+ and Tumblr, using hashtags as a way to organize conversation and link topics from one user to the next. Hashtags…

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6 Best Practices for Leveraging Social Media for Political Candidates

Social Media in Political Campaigns Political campaigns are all about connecting with voters on a personal level. As the traditional media landscape has shifted, new media has taken a larger role and is changing the way we communicate. Candidates who embrace social media are winning elections and connecting with their constituents on a personal level…

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3 Easy Tips for Businesses & Brands on Pinterest

Pinterest for Business Pinterest is taking off as the fastest growing social media site and is the fourth largest traffic driver surpassing Yahoo. The site is based on the idea of “pinning”, or including visual content, on “boards” with themes. Pinterest provides its users with endless varieties of information and visually pleasing photos. Users can…

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SEO & the Importance of Meta Tags

  One question that seems to come up over and over pertains to Search Engine Optimization (SEO) and the importance of meta keywords. Plainly stated, we don’t use them. For the simple reason that they are almost completely irrelevant and often do more harm than good. Nearly all major search engines that once used them…

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Responsive Website Design Explained

As the importance and regular use of smartphones and tablets continues to increase, many website owners are looking at ways to improve the user’s experience on these devices. Developing a responsive website is a solution that has been growing in popularity in recent years. Responsive Web Design In order to understand the benefits, it’s important…

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Online Marketing Primer

As a business owner, researching the seemingly endless online marketing options may be overwhelming at first. The internet is full of web development companies and online marketing firms that try to convince business owners to invest in all kinds of products and services. If you are uncertain about the best way to start promoting your…

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Building an Online Presence With SoLoMo

Helping local retailers and service providers to get found   Among the many trends effecting social marketing is SoLoMo (pronounced So-Low-Moe) which is short for Social-Local-Mobile. Retailers and service providers are utilizing this strategy to attract new customers and stay connected with current ones. Today’s patrons want to feel special and to have a more…

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