Everything You Need to Know About the AMP Project

In keeping with Google’s movement towards providing a friendlier user experience, the AMP project was created to get rid of mobile load times completely. While there have been changes to Google’s search engine algorithms in the past regarding mobile sites, this seems to take it to a new level, making it all but required to…

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Importance of Mobile Marketing Continues to Grow

Not only is the use of mobile real-time bidding by publishers and buyers growing, but according to reports from 2012’s third quarter, mobile marketing is also on the rise. The amount spent on mobile marketing this year is an 80% increase compared to 2011 at $2.6 billion, forecasted by eMarketer, a market research firm. That’s…

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