What the #### is a Hashtag? – An introduction to the proper use of hashtags for small businesses

Everyone who has used social media has undoubtedly encountered the pound sign (#) followed by some version of unspaced text. While this may have seemed confusing at the time, this symbol or hashtag has become an important way in which the world communicates. But what is a hashtag? On social media sites, the (#) followed…

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Winning Email Marketing Campaigns for Politics and Business

How to effectively capture your audience Politics and business may make strange bedfellows, but they do share a lot in common when it comes to marketing — particularly email marketing and growing a large base of support. In today’s evolving high tech world, email marketing has to evolve too. So whether you are running a…

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SEC Changes Allow Hedge Funds to Advertise

Private Equity Advertising When I first began my career in online marketing and public relations, one of my first clients was a start-up private equity fund management company focusing investments in NNN leased real estate nationally. The challenge was to attract investors and to network in the industry without ever mentioning the fund or any…

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Importance of Mobile Marketing Continues to Grow

Not only is the use of mobile real-time bidding by publishers and buyers growing, but according to reports from 2012’s third quarter, mobile marketing is also on the rise. The amount spent on mobile marketing this year is an 80% increase compared to 2011 at $2.6 billion, forecasted by eMarketer, a market research firm. That’s…

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Facebook’s New Move: #Hashtags

Facebook Announces Hashtags A recent Facebook press release announced it has enabled “public conversations,” aka #hashtags, available starting June 12th. With this update, Facebook is joining other social media platforms like Twitter, Instagram, Pinterest, Google+ and Tumblr, using hashtags as a way to organize conversation and link topics from one user to the next. Hashtags…

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6 Best Practices for Leveraging Social Media for Political Candidates

Social Media in Political Campaigns Political campaigns are all about connecting with voters on a personal level. As the traditional media landscape has shifted, new media has taken a larger role and is changing the way we communicate. Candidates who embrace social media are winning elections and connecting with their constituents on a personal level…

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3 Easy Tips for Businesses & Brands on Pinterest

Pinterest for Business Pinterest is taking off as the fastest growing social media site and is the fourth largest traffic driver surpassing Yahoo. The site is based on the idea of “pinning”, or including visual content, on “boards” with themes. Pinterest provides its users with endless varieties of information and visually pleasing photos. Users can…

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Online Marketing Primer

As a business owner, researching the seemingly endless online marketing options may be overwhelming at first. The internet is full of web development companies and online marketing firms that try to convince business owners to invest in all kinds of products and services. If you are uncertain about the best way to start promoting your…

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Building an Online Presence With SoLoMo

Helping local retailers and service providers to get found   Among the many trends effecting social marketing is SoLoMo (pronounced So-Low-Moe) which is short for Social-Local-Mobile. Retailers and service providers are utilizing this strategy to attract new customers and stay connected with current ones. Today’s patrons want to feel special and to have a more…

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