Everything You Need to Know About the AMP Project

In keeping with Google’s movement towards providing a friendlier user experience, the AMP project was created to get rid of mobile load times completely. While there have been changes to Google’s search engine algorithms in the past regarding mobile sites, this seems to take it to a new level, making it all but required to…

Continue Reading →

Google Hummingbird Update: Adapting to the New SEO Landscape

The Google Hummingbird Update: What It Means for You What is Google Hummingbird and why should your business care? Since there are many misconceptions about this topic, I will try to explain what Hummingbird actually does in order to illustrate the reason it matters to your businesses. Google Hummingbird is the new search algorithm and is widely…

Continue Reading →

Search Engine Optimization for Images

How to Optimize Images for Search Engines Images not only help a webpage look great, they are also an important part of a website’s search rankings. The following will examine some of the most important elements search engines use to determine which images to index. Numerous specialty search engines, also known as “verticals,” exist within…

Continue Reading →

SEO & the Importance of Meta Tags

  One question that seems to come up over and over pertains to Search Engine Optimization (SEO) and the importance of meta keywords. Plainly stated, we don’t use them. For the simple reason that they are almost completely irrelevant and often do more harm than good. Nearly all major search engines that once used them…

Continue Reading →

Online Marketing Primer

As a business owner, researching the seemingly endless online marketing options may be overwhelming at first. The internet is full of web development companies and online marketing firms that try to convince business owners to invest in all kinds of products and services. If you are uncertain about the best way to start promoting your…

Continue Reading →

Building an Online Presence With SoLoMo

Helping local retailers and service providers to get found   Among the many trends effecting social marketing is SoLoMo (pronounced So-Low-Moe) which is short for Social-Local-Mobile. Retailers and service providers are utilizing this strategy to attract new customers and stay connected with current ones. Today’s patrons want to feel special and to have a more…

Continue Reading →