With nearly two billion users, Facebook is the largest social network and should be an integral component in your marketing efforts for your business. However, the recently announced Facebook algorithm changes have left business owners scratching their head and scrambling to find a solution to stay relevant.
Mark Zuckerberg explained, “We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
In summary, Facebook users will see an increased amount of content from family and friends, while content from publishers and brands will be decreased. What happens to all of your “Buy Now” or social media posts loaded with heavy sales content? It will immediately be pushed to the back of the line and lose visibility.
Even with the changes, there are methods and best practices businesses can use to stay relevant and continue reaching new customers. Continue reading for a few actionable tips and best practices you can use.
Under Facebook’s new algorithm, videos will still be favored. Yet, Facebook Live videos will be even more important — generating six times as many interactions as regular videos. In Zuckerberg’s announcement, he explained live videos are more likely to lead to discussion among Facebook viewers, which is the ultimate goal of the algorithm update.
Facebook Live videos represent one of the few concrete examples of the types of preferred content under the new algorithm. If you haven’t already invested the energy and time into sharing live video content, now is the perfect time to do so. In the process, you can increase the likelihood of inspiring discussions among users and increasing the reach of your business.
Prior to the algorithm update, Facebook Groups operated on the basis of audience engagement. You can expect this format to continue, and Facebook Groups can serve you well under the updated algorithm.
Make sure to find different ways of engaging your customers with Facebook Groups. You may find great success creating Groups for Business pages as a way to establish your own distinct community and feed surrounding your product or business.
Additional Ways to Engage
How do your users access Facebook? According to Statista, 95.1% of Facebook users access the social media platform through mobile. So, in order for users to connect and engage with your brand, your content must be user-friendly. The easier your content is to view, understand, and relate to; the higher the chances of making a connection. You can improve your company’s social engagement with the following tips:
- Can you hear me now? A large majority of Facebook users scroll through their timeline while in meetings or at work while the sound off. Make sure to use text elements to increase the accessibility of your video.
- Don’t create content, tell stories. When you’re creating videos, make sure there is a narrative to show your users instead of only telling them.
- Think inside of the box. Creating a mobile-friendly video square is an effective way to make your content stand out from the crowd.
Step Up Your Paid Facebook Ads
If you haven’t noticed, organic has been on a steady decline over the last few years. So by now, you should already be pretty proficient at Facebook ads. And since Facebook is prioritizing content from publishers and brands, your abilities to create lucrative ads becomes more important than ever.
You must be able to effectively target the right audiences to ensure you get the best ROI on your advertising dollars. If you need help in this department or in optimizing your social media presence, we can help.
Contact us today to learn how we can…